Signage Print

Design Outcome

Design Checklist

Signage provides wayfinding and orientation while also contributing to the character of the development.

Overview

Signage is often an afterthought in design but it is an important aspect of peoples’ subconscious impression of a space or development.

Wayfinding signage is important for all but the most simple developments or building layouts.

Commercial signage can quickly get out of control if thought is not given to its integration at the design stage.

Better Design Practice

Provide building signage that is readable from the street and in character with the building and wider context.

Consider incorporating signage that is designed by specialists and briefing them to support the architectural design and detail of the building.

Provide wayfinding signage for orienting visitors (including pedestrians, cyclists and drivers).

Visitors arriving by car for the first time are often distracted by manoeuvring and need very clear signage to visitor parking areas and entry and exit points.

Provide safety signage and lighting that integrates with the building design.

It is important that the building designer controls the quality and placement of this equipment, which is often specified and supplied by subcontractors.

Clearly define commercial signage zones during the design so that expectations are clear for new owners/tenants.

Retail tenants/owners will always attempt to maximise their signage areas unless restrictions are in place. Commercial tenants/owners may have custom brands and logos that clash with the building or neighbouring tenants. Clear rules should be established for these situations.

Rules of Thumb

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